To get trademark protection, the name also must be distinctive. A generic or descriptive name—such as “Hot Coffee," “Cincinnati Chili," or just “Bob"—is unlikely to qualify for a trademark. When used as a plant name, “Blue Ivy" is a descriptive mark that might be ineligible for trademark protection. A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services. Our Trademark Engine Federal, State & Common Law Search reviews the USPTO database, the databases of all 50 states, a business registry and the database of domain names. It is limited to direct matches, phonetically similar, similar in terms of translation, or appearance by way of design.